Discover Flares

Competitive Intelligence Free Tools

Build a SWOT, a positioning map or a pricing matrix in minutes, free and with no login. Every one runs in your browser and exports as a PNG, a PDF or a Notion table.

C

Analysis
Competitive Analysis Checklist
A step-by-step checklist to run a thorough competitive analysis — covering positioning, pricing, product, and messaging.
Audit
Competitive Intelligence Audit Scorecard
Evaluate the maturity and effectiveness of your competitive intelligence program with a structured scoring framework.
Analysis
Competitive Pricing Matrix
Build a side-by-side pricing comparison of your product vs. competitors — plans, tiers, features, and per-seat costs — then export as PNG, PDF, or copy to Notion.

F

Analysis
Feature Parity Comparison Matrix
Compare feature coverage across your product and competitors. Add sections, list features, toggle support per company, then export as PNG, PDF, or Notion table.

I

Strategy
ICP Template
Define your Ideal Customer Profile step by step — firmographics, decision-makers, pain points, buying triggers — then export a branded ICP card as PNG or PDF.

P

Strategy
Positioning Map Template
Build a visual competitive positioning map. Add your company and competitors, pick two strategic criteria, drag to position, and export as a branded image.

S

Strategy
SWOT Analysis Template
Build an interactive SWOT matrix for any company, product, or project. Add strengths, weaknesses, opportunities, and threats, then export as a branded PNG or PDF.

W

Research
Win/Loss Analysis Questions Bank
A curated bank of win/loss interview questions to uncover why deals are won or lost against specific competitors.

Keep going

Competitive intelligence templatesBlank battlecards, competitive analyses and competitor profiles, ready to fill in.Browse Competitive intelligence guidesIn-depth guides on tracking competitors and turning signals into decisions.Browse