Competitive Intelligence Sources
Where competitive intelligence actually comes from. Every page names the real sources for one question, grades how far you can trust each of them, and gives you the manual method, the way to verify what you find, and an honest account of what no source will tell you.
Find a specific piece of competitor information
Each page names every source that yields that data point, grades how much you can trust it, and sets out the manual method for working it.
Pricing · 12 min read · Updated 3 Aug 2026
How to Find Competitor Pricing: 9 Sources, Ranked by Reliability
Most competitor pricing is already public, and the part that is not sits in your own closed-lost deals. The hard part is never finding a number. It is knowing whether the number you found is the list price, the street price, or a figure somebody invented.
Financials · 13 min read · Updated 3 Aug 2026
How to Find Competitor Revenue: 10 Sources and How Wrong Each One Is
Competitor revenue is either a filed, audited fact or somebody's model, and the whole skill is knowing which one you are looking at. Most private European competitors file far more than the people estimating them realise.
Customers · 13 min read · Updated 3 Aug 2026
How to Find a Competitor's Customers: 10 Sources That Name Names
A competitor's customer list is assembled, never found. Ten public sources each give you a slice, and the interesting question is rarely who their customers are: it is which of them are unhappy, and which have already quietly left.
Company · 11 min read · Updated 3 Aug 2026
How to Find a Competitor's Employee Count: 8 Sources, Compared
A competitor's employee count is easy to find and easy to misread. The total is the least useful part of it: what the number is made of, and how fast it is changing, is where the strategy actually shows.
Product · 12 min read · Updated 3 Aug 2026
How to Find a Competitor's Tech Stack: 9 Sources, Compared
Detection tools only see what your browser loads, which is the smallest and least interesting part of a competitor's tech stack. The infrastructure, the data layer and the internal tooling show up somewhere else entirely: in their subprocessor list, their DNS records, and their job ads.
Marketing · 13 min read · Updated 3 Aug 2026
How to Find Competitor Ad Spend: 8 Sources and Why Every Number Differs
Nobody outside a competitor's ad account knows what they spend, and every tool quoting a precise figure is multiplying one estimate by another. What you can get exactly is their creative, their cadence, their auction pressure on your own keywords, and an audited ceiling on the total.