Competitive Intelligence Templates
Practical, ready-to-use templates for running competitive intelligence. Every one is free to copy on the page, and exports to Excel, Google Sheets, Notion or PDF.
Competitive analysis · 10 min read · Updated 31 Jul 2026
Competitive Analysis Template (Free Competitor Analysis Framework)
A blank competitor analysis you can fill in today, plus the guidance for what belongs in each field. It ends where most templates stop: a decisions block that turns the research into things someone owns, with a date.
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Sales enablement · 8 min read · Updated 30 Jul 2026
Sales Battlecard Template (Free Competitive Battlecard)
A blank competitive battlecard you can fill in today, plus the guidance for what belongs in each field. Built to be maintained rather than admired: every field is one line, and a freshness block names who owns it.
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